Factors In Decision Making

Identifying the Most Important Factors in Device Selection

Why do some surgeons chose one brand of medical device over another? How do other decision makers influence those decisions? Qualitative discussions with medical device purchases can illuminate only part of the story. Sometimes a more meaningful strategic approach is required.

Case #91: Medical Device Decision Making Factors

Question Identify what matters most in device selection process
Method Online survey among purchase decision-makers
Measures​ Factor analysis performed on list of possible purchasing criteria
Results​ Long list of criteria reduced to a few key ones

Client Cases Where We Made A Difference

Talking to the right potential customers can make all the difference to the future of your business. Qessential is expert at selecting the right respondents to make market research projects succeed.

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