Technology Concept Test

Discovering Potential Interest in New Concept Device among Non-Surgeons

New devices come on the market all the time. Getting physicians to try it is difficult, but long-term adoption can be multiple time more complicated. This study looked to determine if non-surgeons who typically would not perform any interventional back procedures would consider adopting a minimally invasive technique.

Case #54: Interest in Non-Surgical Back Pain Remedy

Question Better understand the potential interest among non-surgeon physicians in a new device for treating low back pain using a percutaneous implantation procedure.
Method A series of 12 in-person interviews with interventional radiologists and anesthesiologists treating chronic pain conducted in 2 major US cities. Interviews lasted 3 to 4 hours, and included in-depth discussion, a short survey, examination of a model of the medical device, and practice implanting the actual device in a cadaver.
Measures​ Interview and lab experience captured on high-def video for qualitative analysis by top Qessential analysts
Results​ Management-ready, video highlight reel highlighted a key new market adoption strategy that was presented to the board of directors and external investors, helping to secure another round of venture capital funding

Client Cases Where We Made A Difference

Talking to the right potential customers can make all the difference to the future of your business. Qessential is expert at selecting the right respondents to make market research projects succeed.

Meaningful Education Improvements
How can physicians communicate with patients for better outcomes?
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Identifying the Most Important Factors in Device Selection
What factors are most important in driving product selection?
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When should you contact Qessential about your potential project?

When you’re trying to find a crucial healthcare marketing insight, and you can’t afford to get it wrong.

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